Firstly, tell us a little about your company, LemLem?
I started lemlem back in 2007 on a trip to by hometown of Addis Ababa, Ethiopia. On this trip, I met traditional weavers who no longer had a market for their goods, I wanted to help to preserve their art form while simultaneously creating job opportunities
What are three words you would use to describe your designs?
Chic, comfortable, effortless.
What was the inspiration behind your latest collection (Resort 2016)?
We are always inspired by color , for the Resort 16 collection we gravitated towards a nautical inspired blue and red stripe with a special sparkling silver.
Looking ahead, do you have anything you are really excited about for your brand?
We have lots of great new projects on the horizon. We are expanding the collection to make products in Kenya in addition to our workshop in Ethiopia. This new production facility will allow us to work with new materials and expand beyond our hand woven styles. Additionally, we hope to look into mens and maybe even some more home product down the road!
Where is your favourite beach destination?
I love to travel all over the world. Some of my favourite beaches are in Saint Barth's and Montauk.
Where would you like to travel to in 2016 and why?
I would love to go to India ! I have never been there ..
What book do you recommend we add to our holiday reading list?
Anything by Murakami.
What is your beach bag essential?
A lemlem scarf! It is perfect as a sarong, beach blanket or pillow for an afternoon nap.
What is your top beach beauty tip?
Drink lots of water and enjoy the sun!!
My desert island essential is...........A great book!
Thank you Liya for your time!