1. Tell us about where you are based?
We are the SAHA Swimwear Design Team based in Bogotá, Colombia.
Image: Islas de Rosario, Colombia
2. Tell us a little about your brand?
Monica Echeverri is the current creative director and Carlos Laverde is the Sales Manager. We created SAHA Swimwear in 2006.
We have always been fascinated about fashion, SAHA was born under Monica’s vision. She started to create her own swimsuits designs according to her needs and ended up selling them to friends and acquaintances, identifying specific needs that were not satisfied by most brands in the complex Colombian market. Shortly after Monica and Carlos got their bachelor’s degrees in Psychology and Industrial engineering respectively, they decided to legally establish the company MODAMAR SAS and its brand SAHA.
During this creative process, SAHA’s name was chosen because of its meaning, “an eastern expression which exalts beauty”. Working on this significance and the previously identified needs, they started developing SAHA based on life styles and concepts such as nature, yoga, meditation, health and romanticism; targeting a natural woman with real needs, searching for comfort and balance in details and design.
SAHA’s creative process continued with brand development under the exploration of contexts, where scenarios characterized by magic idealism would make each collection an adventure to strengthen and nourish constantly the SAHA woman's mind and spirit.
Then the brand premise was to translate all its designs to comfortable swimwear by applying it to unique silhouettes, functionality and perfect fit. Caring for women who want to show their natural beauty without being overshadowed by garments. This is why SAHA swimsuits are assembled with invisible seams and the best materials, offering comfort and versatility, attributes that are thought to satisfy a contemporary woman between the age of 25 and 35 years old.
Nowadays SAHA has become a sophisticated, well known international brand that gives women all over the world the possibility of being unique, while keeping the balance.
3. What or who inspires you, and why?
We are inspired by different cultures, their people, trips, books, music, nature, life, and we are always looking for simple details of the daily life that can make a difference and being a starting point to create
4. What was the inspiration behind your newest collection?
Weaving stories is inspired in the Kamentzá, an aboriginal tribe from the Valley of Sibundoy in southwestern Colombia, which perpetuates its cultural legacy through weavings. Their extraordinary mix of colors and textures are transformed into symbolism and ancestral art represented in our new collection “Weaving Stories”.
5. What is your favourite piece from your recent collection and why?
We are in love with every single piece we designed for this collection, we definitely can’t choose just one. But we can tell for sure that the customer’s favourite product was: our Tulle Walekeru (pictured left) and the Uma Trikini, are our collection’s star, a perfectly balanced mixture of materials, prints and silhouettes.
6. Do you have anything in the future you are really excited about for your brand?
We are happy to announce the inclusion in one of the most recognized department stores in the world which will be carrying our collections: Neiman Marcus. Also, we will be launching a Kids collection for High Summer 2014.
7. What is your one piece of advice you would give to any designer who is starting up or considering starting up? Believe in yourself, and never losing authenticity. The way you can make it in the industry is with the sum of an authentic proposal and perseverance.
8. Where are your favourite beaches/pools around the world and why?
We love all of them, however those that we like the most are the ones that remain untouched, that have that natural purity, where nature is respected and valued, where you can enjoy merely with what nature offers you.
9. What are your beach bag essentials?
Towel, sunscreen, flats, glasses, hat, music and a book.
10. What is your own signature beach style?
We don’t look to have matching pieces in our outfit; we intend to have a unique style by combining different items and colors but always keeping in mind a balanced mix. As our motto says: BE UNIQUE, KEEP THE BALANCE
11. And finally, do you have any top tips for staying stylish by the pool/beach and if so, what is it?
Having your hair braided, always helps you look fresh and stylish. Also the best way to feel self – confident is being comfortable with your swimsuit, being able to relax and enjoy a wonderful day by the pool or beach with friends or family!
5 quick ‘getting to know you holiday’ questions:
- Bikini or One-piece: BIKINI
- Heels or flats: FLATS
- Beachside or Poolside: BEACHSIDE
- Deserted island or Party island: DEPENDS ON THE COMPANY
- Book or Music: BOTH